A golf-club press.
Trending golf, fashion, culture — from the clubhouse,
four in the afternoon, every week.
Golf is fashion. Also: music, architecture, landscape, social theatre.
We cover the bits the broadcasters miss — the kit, the courses, the characters, the culture.
Long reads on Sunday, fit checks on Friday, hot takes whenever they need to be said.
The first English Wanamaker in 107 years.
The Board · PGA Championship
Aaron Rai wins the PGA Championship.
A closing 65. A 68-foot birdie at the par-3 17th. A three-stroke margin. Aaron Rai is the first Englishman to lift the Wanamaker Trophy since Jim Barnes in 1919. Our full recap from Aronimink.
Read the recap →
Tour Life · Profile
The quietest player on tour just won a major.
Wolverhampton, Aldridge Golf Club, a soft cut as a stock shot, and twenty years of disciplined preparation. How Aaron Rai got from the West Midlands to the biggest trophy in golf.
Read the profile →
Long reads, written like they matter.
The Lost Shots
The stinger is disappearing.
Tiger made it iconic. Stenson built a career around it. The punched low long iron — once the defining shot of a complete professional — is almost gone from the modern tour. Here’s what we’ve lost.
Read essay →
Equipment
Rory switched to cavity backs.
When the world’s best player publicly abandons blade irons, it isn’t vanity. It’s data. What McIlroy’s switch tells us about the direction of professional golf — and what amateurs should take from it.
Read essay →
The Wanamaker has been the trophy that produces the stories golf actually exists for. Aaron Rai’s name is now engraved on it.
— from this week’s Hot Take
This week, on the board.
Hot Take
The Wanamaker is golf’s most underrated prize.
The Masters has the jacket. The Open has the claret jug. The US Open has the patriotism. The PGA Championship has the biggest trophy and the smallest cultural footprint. That’s wrong — and Aaron Rai just proved why.
Read →
Hot Take
The merger has gone on too long.
Three years of negotiations. Billions of dollars. Reputational damage on every side. The LIV-PGA stalemate is the longest own goal in professional golf history. The time for ambiguity is over.
Read →
Course of the Week
Pinehurst No. 2.
Last week we profiled Aronimink, Ross’s self-proclaimed masterpiece. This week we cover the course where he actually lived for fifty-eight years. Pinehurst No. 2 is the most American golf course in existence.
Read profile →
Fit of the Week
Malbon Golf, Spring 2026.
The brand grew 209% in a year. The spring drop is both a statement and a challenge. Statement: golf can dress like this. Challenge: try keeping up.
Read review →
Four weeks to Shinnecock.
Course of the Week · June
Shinnecock will humble them all.
Every generation of golfers produces a new set of favourites. Shinnecock Hills remains undefeated against all of them. The 2026 US Open returns to Southampton in June. Our full preview.
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The Big Picture
A golden age, while you’re not watching.
New courses. New fashion. New players. New audiences. Golf in 2026 is having a cultural moment so broad and deep that even people who don’t play are paying attention. Here’s what’s driving it.
Read →
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Trending golf, fashion, culture — from the clubhouse.
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